Bob Linger
Digital Marketing , Marketing and Advertising
Hi, I'm Bob Linger, Founder of Digital Marketing Lighthouse. Welcome to my page.
Bob Linger's Bio:
Bob Linger's Experience:
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Founder at Digital Marketing Lighthouse
April 2011 - Present | Tampa, FloridaBob Linger founded Digital Marketing Lighthouse to assist business owners, and marketers develop integrated content marketing strategies to build awareness, generate leads and increase sales.
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Founder at Business Link Marketing
2009 - Present | Tampa, FloridaBob Linger founded Business Link Marketing to integrate traditional and digital marketing in powerful, cost efficient marketing strategies designed for today and tomorrow's business environment.
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VP Infrastructure at FOX Television
June 2008 - December 2008Corporate project management role in the development and implementation of Enterprise systems.
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VP General Manager at WTVT-TV
June 2000 - June 2008 | Tampa, FloridaMotivational leader of highly profitable operation that consistently met and exceeded operating profit, sales revenue, and market share goals. • Delivered high double-digit Operating Profit growth over eight years, achieving record advertising sales revenues and advertising market share growth. • Achieved and held #1 annual advertising revenue position throughout my tenure as VP General Manager
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VP Sales at WTVT-TV FOX13
April 1997 - June 2000 | Tampa, FloridaPromoted to Vice President of Sales by the new FOX ownership of WTVT in 1997. Reversed overall negative sales trends in first year in a flat market. • Improved advertising share of revenue by 11% year one, 14% in year two, and record share in year three.
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Local Sales Manager at WTVT-TV Ch.13
January 1996 - April 1997 | Tampa, FloridaCoached, trained and managed a team of 8 account executives to improved local sales advertising share. • Managed new business development team generating nearly $1 million dollars. • Developed contact management “game plan” system for Account Executives.
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National Sales Manager at WTVT-TV Ch.13
November 1990 - 1996 | Tampa, FloridaRestored strained advertiser relationships discovered on my arrival. Assessed client issues, focused customer service and earned trust through travel and direct meetings with key decision makers. • Improved communication, systems, pricing and account management efforts of National Representative Sales teams in offices from New York to Los Angeles. • Raised accountability, improved sales representative local market knowledge, and built powerful, focused sales presentation materials.
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Account Executive at Petry Television - New York
September 1986 - November 1990 -
Account Executive at Petry Television
1986 - 1990 | New York, NY -
Account Executive at WCIX Television / Taft Broadcasting - Miami
1982 - 1985
Bob Linger's Education:
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Ohio University
1976 – 1980BS Communications
Bob Linger's Interests & Activities:
Digital Marketing, Content Marketing, Inbound Marketing, Social Media, Web Development, Television, Media, Cooking, Sports